Meat Free Mondays is a campaign encouraging Australians to go meat free for one day a week, for the good of their health and the good of their planet.
Here in Australia, we love our meat. As one of the world’s highest meat consuming countries, it has long dominated our dinner plates and taken centre stage in the very idea of being Australian.
The problem is, our love of meat has begun to take a big toll on both our health and the health of our planet.
Both nutritional and environmental experts say that by eating more plant-based foods and making simple reductions to how much meat we eat, we can find a much better balance.
That’s where we come in. Meat Free Mondays is a fun, positive and powerful way to raise awareness about the personal health and environmental benefits of reducing our meat consumption. Rather than asking Australians to become vegetarian or vegan, it’s about promoting choice and shining a light on the positive impact of that choice.
The Meat Free Mondays campaign has been launched in Australia by not-for-profit organisation Do Something! and the Fry’s Family Foundation with research support provided by the University of Technology Sydney’s Institute for Sustainable Futures.
Together we hope to build a new approach to the way we eat meat, one which values meat enough to say ‘less is more’.
Why Meat Free Mondays?
For your health
For your planet
Who’s supporting it?
Meat Free Mondays Australia is part of a global movement rethinking the way we eat. Founded in 2003 by The Monday Campaigns and The John Hopkins Bloomberg School of Public Health, Meat Free Mondays – or Meatless Mondays as it is sometimes known – runs in over 20 countries across the globe including the United States, UK, Canada, South Africa, Brazil, France and Spain, with support coming from a number of high profile individuals such as Sir Richard Branson, Oprah Winfrey and Coldplay’s Chris Martin.
Meat Free Mondays Australia is proud to announce as campaign ambassador one of Australia’s best known nutritionists and Order of Australia recipient, Dr. Rosemary Stanton.
The following personalities have already pledged their support for Meat Free Mondays. With their help we hope to inspire Australians to “take the day off meat”:
- Sir Richard Branson
- Australian cooking icon, Maggie Beer
- TV Chef, author and nutritionist, Janella Purcell
- Chef Simon Bryant
- Tennis Player Pat Cash
- Channel 9 Today show nutritionist Dr Joanna McMillan
- Radio personality and author Wendy Harmer
To find out more, check out our Campaign FAQs or contact us at firstname.lastname@example.org